Looking for a Sales & Marketing Expert to join your team ?
I can help achieve your growth targets
Let's Talk!About me
Result Oriented.
Analytical. Fast Learner.
I have 15 years of experience in project management
Easily adapted to different environments
International Background
Finland born, France raised and educated, I spent close to a decade studying and working in China. Back in Europe, I shared my time between Spain and Finland where I am now permanently based.
Languages
English
French
Finnish
Spanish
Chinese
15
Years of Experience in
Sales, Marketing and Project management.
I create innovative marketing strategies, execute highly performing advertising campaigns in order to drive growth and deliver exceptional sales results. I thrive in complex challenges where I am able to quickly identify opportunities to achieve lasting success.
Hands on Coding & Design
Passion for programming
Self-taught on web development and design, I easily work with technical teams.
My expertise
Mastering the
entire lifecycle of a product
With growth and customer success in mind
Concept & Design
Taking ideas into reality, while collaborating closely with different teams, I align product design and web development needs with functionality and conversion performance.
Strategic Planning
Identifying needed ressources, establishing a budget and breaking down a project into smaller but easier achieved milestones and actionable steps.
Development & Production
Ensuring that technical implementation, process optimization and execution objectives are met by overseeing the entire development and production timeline.
Marketing & Sales
Creating innovative marketing strategies, executing highly performing advertising campaigns in order to drive growth and deliver exceptional sales results.
Performance Tracking
Monitoring key performance metrics, gathering feedback to identify opportunities for improvement and consistent value over time.
Customer success
Ensuring proactive support, continuous value delivery tailored to customer's needs is essential to ensure customer's satisfaction and repeated business.
Work & Education
Marketing, Sales &
Project Management
I identify opportunities to achieve lasting success
Work experience
- Drive growth by providing strategic guidance on marketing and sales strategy, data analytics and social media campaigns.
- Develop and execute targeted advertising campaigns to boost engagement, brand awareness and revenue.
- Design and web development to improve brand identity, user experience and conversion rates.
B2C Growth Management
- Build website and increase direct sales to customers through e-commerce using SEA & SMA (Google and Meta ads).
- Manage social media accounts & create partnerships with social media creators.
- Generate B2C pre-sales using crowdfunding platforms (Kickstarter & Indiegogo):
↪ Landed USD 60K with a USD 2.5K advertising budget on EOZ One product launch.
↪ Landed USD 1.6M with a USD 18K advertising budget on EOZ Air product launch.
↪ Landed USD 210K with no advertising budget on EOZ Arc product launch.
B2B account Management
- Increase sales to existing portfolio of distributors in Asia.
- Create and provide marketing content & product training to push sales volumes in their area.
Shipping Management
- Negotiate shipping budgets with forwarders to meet target prices.
- Manage shipping of 30 000+ units to over 60 countries for B2C customers over 4 years.
Customer success management
- After-sale product support.
- Shipping assistance.
Growth Management
Develop company's customer portfolio and negotiate partnerships with agents and intermediaries.
↪ Responsible for 800K to 1.2M USD worth of projects per year.
↪ Managed a team of 2 project managers and 2 purchasing executives.
Supply chain management
Product development, sourcing of suppliers, factory audits, production and shipping management.
Products : Packaging / Oil & Gaz industry spare parts / Industrial plastic machinery.
- Web design, SEO, SEA, social media account management.
- Product design, procurement, supply chain and shipping management of custom packaging products.
- Daily follow up of on-going projects with different production sites and customers.
- Elaboration of marketing material and presentations to support sales teams.
- Late payment recovery from customers.
Education
KEDGE Business School - Marseille, France
Major in sales and marketing
Guangdong University of Foreign Studies - Guangzhou, China
Major in international trade and management + 6 months intensive chinese lessons
Tools and tech stack i use to
Grow Sales &
maximize conversions
Design Tools
Figma
Illustrator
Photoshop
Sales, Marketing & Analytics
Salesforce
Meta Ads
Google Ads
MailChimp
PostHog
G Analytics
Web Development
NextJS
React
Tailwind
Shadcn/ui
Github
Digital Ocean
Vercel
Wordpress
Woocommerce
Shopify
Productivity Tools
Notion
M Suite
G Suite
Slack
Trello
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